DULUTH, MN — Need a reason to go see the new Lion King movie, or re-watch it?
The Lake Superior Zoo and Marcus Duluth Cinema announced they will partner Wednesday night in order to help bring awareness to the declining lion population with the “Protect the Pride” campaign.
The campaign will allow $1 from any ticket sold to any showing of The Lion King on Wednesday, August 7 to be donated to the Lion Recovery Fund.
In addition, ambassadors for the zoo’s three African lion siblings Leo, Lily, and Malkia will be at the theater to showcase lion artifacts from 4:30 – 7:30 p.m.
Organizers say since The Lion King was first released 25 years ago, half of Africa’s lion population has been left, with only 20,000 remaining.
Due to the animal’s decline, the Disney Conservation Fund has directed $75 million to safe wildlife and protect he planet since 1995, and Disney has teamed up with the Association of Zoos and Aquariums (AZA) to bring awareness to the declining lion population.
Lake Superior Zoo is an AZA-accredited facility.