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UMD Students Start Fitness Company During Pandemic

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Duluth, Minn. -- One of the big questions people have had during quarantine is: with gyms closed, with training facilities closed… how do I stay in shape? Two UMD students started a company that looks to help people out.

For most people, fitness and staying active… doesn't come naturally… that's not true of UMD students Jake Rosenbaum and Ben Patt.

"Fitness was more of a fun thing for me more than a chore," said UMD sophomore and communications major Jake Rosenbaum.

During a late-night study session for college finals this past December.. instead of studying… they came up with a business concept.

"College students it was tough on them. They didn't have any sort of direction or anything available to them."

A fitness consulting company designed for the everyday college student.

"We thought, why not us? Why couldn't we start something?

From there… the idea was born…

"Want to start a business?"

…the next few months were spent manifesting the idea.

"We didn't want to just start anything without proper direction. We wanted to make sure people were going to be interested," said UMD junior finance major Ben Patt.

Turns out, people… were very intersted… Jake and Ben introduced Unifit to the world back on April 6th…

"It just so happens that your time frees up a little bit during a pandemic

…a time when everyone is house-bound.

"Everybody was in the same scenerio. What better time to get started with this and to help people through the pandemic??"

From a social standpoint, Unifit took off. As of today, the page has a few hundred followers gaining some big traction.

"We are college students so we're on social media all the time."

Even better, social media like instagram gives Jake and Ben the ability to be in constant communication with clients…

"People can reach out to us when they're asking for information but having the ability to reach out to them as well, check in and having that two-way street is priceless to us."

Unifit is only about a month old… but Jake and Ben have thought well beyond on that…

"One day be able to call it a full-time job, helping people and bettering people… that is now more of a goal than a dream."

To learn more about Unifit as well as Ben and Jake, visit their website, Instagram, or Facebook page.


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